Thomson Reuters Permanent Identifier (PermID) has been adopted by Owler to increase the transparency and effectiveness of its competitive intelligence tool. PermID is a machine-readable identifier developed by Thomson Reuters to create a unique reference for any data item. Owler is using PermID to map the companies it tracks and strengthen its database, allowing it to improve the depth and breadth of the analysis it provides.

Owler helps business professionals quickly monitor and gain insights into their competitors with a series of customized and automated reports. It does this through its Competitive Graph, which maps the relationships between companies. This is constantly updated by hundreds of thousands of Owler users who contribute estimates on key data fields including revenue, headcount and CEO ratings.

By using PermID, Owler strengthens the quality of the complex relationships between data, ensuring companies, subsidiaries and other entities are correctly identified and linked. This will also help the growing ecosystem of institutions already using PermID to integrate Owler content more easily into their own systems and processes.