The Yumy Candy Company Inc. announced that Cassidy McCord has been appointed as a director to board, effective immediately replacing Erica Williams. Due to significant growth opportunities, the board has looked to add to its leadership roster in preparation for further US expansion. Ms. McCord has worked with Yumy since its inception and has managed many roles within the Company over the last few years. She will succeed Ms. Williams to steer the Company forward on its progressive expansion plans.

Ms. McCord has proven herself as a strong leader, with numerous successful tenures in C-level positions for several public entities. Her career portfolio boasts a founding role in a plant-based meat start-up that achieved a $100-million market cap, and has worked with many start-up concepts in the CPG (consumer packaged goods) space. Her experience and valuable network extend to food, manufacturing and distribution, having held multiple board positions for public companies within these industries.

Her business acumen and strategic foresight in corporate reorganization, business development, retail and sales will be a significant asset for Yumy Candy's future expansion plans.