More than half of Indian consumers are comfortable with their data being used for advertising when they have more control over its use. For those company who do undertake privacy conscious initiatives, they will reap its benefits. The Times of India takes a look at how privacy is shaping the new era of internet.

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Trade Desk Inc. published this content on 13 April 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 18 April 2022 14:53:07 UTC.