The Good Shroom Co Inc. executed its first large retailer launch. MUSH, through its licensed subsidiary Teonan Biomedical Inc., operates TeonanTM instant wellness beverages. In line with its retail strategy, MUSH announced that it is launching in all Central Market locations.

Central Market is one of many key targets for Teonan due to its customer base which is health conscious and generally purchase clean label products. It is a higher end supermarket chain in the organic/healthy segment with 10 large locations. Its US sales and marketing team are working alongside Central Market to assure proper shelf positioning and visibility of all the Teonan products.

The approval of Central Market is not only a win for the Teonan brand but also sets precedent for a variety of other similar retailers.