VMob announced that to help steer VMob's rapid growth trajectory, the company added several key appointments to its leadership team, including the appointment of Jen Millard as an advisor to the board. Millard has more than 20 years of experience advising consumer, retail and investment executives with strategic plans, business execution initiatives and innovations. She is focused on retail innovation that spans the connections of consumers to retail brands as well as payments, advertising technology, big data and analytics.

VMob also welcomed acclaimed business leader Sharon Hunter, and Tim Cook, managing director of VMob investor Collins Asset Management Limited, to its board of directors, to provide further guidance as the company scales.