Hyderabad, May 14, 2012: Tanla Solutions, the leading
provider of Mobile Payments and Rights management solutions,
today announced that it is working with RIM in the Middle
East to deliver Applications Gift Card solutions using its
proprietary license management solution for rights managemnt,
in application payments and redemption.
Through the Gift Card, consumers receive 20 apps that are
bundled with the phone. Users can access the Gift Card by
scanning a QR code or through RIM's application store,
App World. This takes the users to a discovery appication,
hosted on app world, where the user can see all the content
available in the offer. RIM uses these cards to reward
Blackberry users for their loyalty as well as to purchase new
phones.
"Using Tanla's License Management solution, RIM has the
ability to target users based on device, operator, country
and pins. All downloads for the gift card are delivered
through app world providing a seamless user experience," said
Uday Kumar Reddy, Chairman and Managing Director Tanla
Solutions."We have added exciting new features to our License
Manager platform to include location based in application
redemption and social gaming support and are encouraged that
these are beginning to show results."
Tanla Solutions [BSE: 532790 | NSE: TANLA] founded in the
year 1999, a Hyderabad based Indian company is a leading
provider of telecom solutions to Mobile Operators, Hand set
Manufacturers, Content aggregators, ISVs and Media companies
globally. With over 100 customers in 32 countries, Tanla
provides solutions in the areas of Voice, Video, Messaging,
Application/ Content Licensing and Mobile Payments and is the
first company to launch 3G VAS services in India.
Tanla's Mobile Payment Gateway is connected with more
than 100 mobile operators and processes mobile payments in
over 160 countries through operator, credit/ debit card
billing. Leading content aggregators, ISVs and hand set
manufacturers including use Tanla mobile payment gateway to
market their applications/ content globally. Its License
Manager product is embedded in more than
400 million handsets globally and used by several Mobile
Operaotrs to provide try & buy and Games
Club services.
PR Contacts: Seshanuradha Chava Email: ir@tanla.com
+91 40 40099999
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