Taboola.com Ltd. announced a renewal of its long-term partnership with Siamsport.co.th. The deal marks a decade in partnership between Taboola and Siamsport.co.th, with the sports publisher among the first partnerships for Taboola in Thailand. With today's news, Siamsport.co.th continues to use Taboola technology to power content recommendations on its highly visited sports destination, including Taboola Feed, a seamlessly integrated feed that provides readers with personalized content and targeted advertisements, to generate meaningful revenue and increase audience engagement.

The publisher will also begin testing Taboola's e-commerce offerings through its recent acquisition of Connexity, to enhance its revenue growth strategy as well.