Swift Media Limited announced the appointment of Pippa Leary as Chief Executive Officer (CEO) and current Director Darren Smorgon as Non-Executive Chairman. Ms Leary brings a proven track record of commercial innovation and success in the digital media space, having spent more than 20 years with Nine Entertainment Company and Fairfax Media, as well as several non-executive roles. Prior to joining Swift, she was Commercial Director of Nine's Digital Sales team, achieving the number one ranking in the Australian market during her tenure, and is the former CEO of APEX Advertising, a joint venture between Nine and Fairfax Media.

Ms Leary formally commences with Swift in August and will be based in Sydney. Mr. Smorgon has been a Non-Executive Director on Swift's board since February 2019 after having previously served on the board of Medical Media for three years prior to its acquisition by Swift. He is Managing Director of Sandbar Investments, a Sydney-based family office, and prior to that, spent 16 years at CHAMP Private Equity where he led several deals including the privatisation and subsequent re-listing of oOh!Media Ltd. He is also currently a Non-Executive Director and Chairman of the Remuneration Committee of oOh!media, the Chairman of coworking facility provider Hub Australia Pty Limited, and a Non-Executive Director of Total Drain Cleaning Pty Limited.

Mr. Smorgon will commence as Chairman effective immediately.