Now the visual identity for Team SCA's Volvo Ocean Race training yacht has been revealed. The nature-inspired graphic and the magenta and navy blue colors aim to bring together and communicate a number of SCA's key objectives for its participation in the Race.

The training yacht, that left a boatyard in Southampton this Thursday, will be Team SCA's training yacht in its preparation for the next Volvo Ocean Race in 2014-2015, in which SCA will participate with an all-female crew. The racing yacht will be ready in September 2013.

SCA will use the participation in the Volvo Ocean Race as a global marketing platform to strengthen the awareness and perception of its corporate brand, as well as product brands such as TENA, Tork, Lotus, Libresse, Libero and Tempo within its global hygiene and forest products businesses. SCA is on a journey of change, and the participation will be used as a communications and marketing platform to make more people see the company for what it is today: a leading global hygiene company and Europe's largest private forest owner. The Race will also be used internally to build high-performing teams.

Christoph Michalski, President of SCA Global Hygiene Category, explains:
"Our participation with Team SCA in the Volvo Ocean Race makes perfect sense to increase the SCA brand awareness, and particular with an all-female crew since 80 percent of our consumers worldwide are women."

Joséphine Edwall-Björklund, Senior Vice President, SCA Corporate Communications, adds:
"SCA's focus on our hygiene-product businesses has increased, and hygiene now makes up about 80 percent of our global sales. SCA has today around 60 product brands sold in about 100 countries. We want more customers and consumers to connect these brands to SCA."
"The race is about teambuilding and racing towards common goals with a clear strategy. It is also about empowering women and conquering the unexpected entering the future as a strong team."

Stockholm-based design agency TABS has, together with SCA, developed the visual design.
"SCA's corporate brand concept '' was used as a guiding star in the design process," explains Christoph Michalski. "The design contains grass, pine trees and dandelions, all tough and remarkably resistant species, which play important roles in responsibly managed ecosystems - the way SCA manages their forests in a responsible and sustainable manner. The magenta color represents SCA's strong position in global hygiene, the way we lead the way for improved hygiene and preventive-health standards for hundreds of millions people worldwide through our products and services."

At the beginning of February, a number of international Team SCA female crew candidates will leave Southampton on a first test sail together with a number of leading offshore-racing coaches.

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