SurePure announced that its patented photopurification technology will be used in Northern India to broaden access to safe, high quality milk while improving the livelihood of local dairy farmers. The initiative, called 'Mindful Milk,' is being led by Abhijit Maid, and supported by Pankaj Uttarwar and Albert Straus, of Straus Family Creamery based in Petaluma, California. Uttarwar is the Director of Research & Development, and Straus is the CEO and founder of Straus Family Creamery.

This pilot project utilizes SurePure's patented photopurification technology to pasteurize and extend the shelf life of many farmers' cows' milk. This combined with implementation of more sanitary milking and handling processes and the creation of a direct-to-consumer sales model, is helping to change the lives of dairy farmers in rural Northern India.