The Supreme Cannabis Company, Inc. announced that Joel Toguri has joined the company as Senior Vice President (SVP) of Commercial. In this role, Mr. Toguri will establish and oversee the company's provincial and retail sales strategy across all brands. As Supreme Cannabis SVP of Commercial, Mr. Toguri will develop and drive forward leading sales strategies, business development and retail growth opportunities. Prior to joining Supreme Cannabis, Mr. Toguri led sales for a large Ontario-based licensed producer in Canada, managing medical and recreational sales to patients and consumers. Before entering the cannabis industry, Mr. Toguri served as Vice President of Sales and Operations at Southern Glazer's of Canada. Mr. Toguri was responsible for establishing the company's footprint across Canada and leading a national sales team of more than 90 people. Prior to Southern Glazer's, Mr. Toguri held leadership roles at MolsonCoors and Beam Global Spirits & Wine.