Suntex Enterprises Inc. announced to shareholders and the public that Warrior Spiced Tequila has entered the U.S. market. Suntex Enterprises, Inc. received the initial shipment of Warrior Spiced Tequila on Friday December 9, 2022 from Jalisco Mexico. Starting the last week of December 2022, Warrior Spiced Tequila will be launching the product through targeted locations in Southern California.

Warrior Spiced Tequila is developing an aggressive “On Premise” marketing campaign just in time for the New Year's celebration. This campaign will include ‘Brand Ambassadors” at the various licensed drinking establishments to promote the brand. The brand Ambassadors will also assist in developing specialty cocktails with the bartenders to create excitement and awareness for the brand.

Warrior Spiced Tequila will be utilizing this unique time and opportunity to develop a marketing strategy that can be utilized in all licensed establishments and eventually retail locations Nationally. Suntex Enterprises will be establishing sales and revenue expectations for 2023 and beyond shortly after the introduction of Warrior Spiced Tequila. Warrior Spiced Tequila will begin a full product roll out in January 2023 with the assistance of distribution partners.

The roll out will begin in Southern California and expand first Regionally and later Nationally. Once distribution is established regionally, Warrior Spiced Tequila will be developing and launching “Ready-to-Drink” and “Pre-Mixed” versions of Warrior Spiced Tequila cocktails, such as “Warrior Hot and Spicey Margarita”, in 12oz. aluminum cans for the retail market.

Warrior Spiced Tequila is a pure agave tequila infused with cinnamon and containing a jalapeño pepper in each bottle. This exciting flavor combination produces a spicy and fiery flavor with the kick of tequila. The red-hot flavor profile is perfect on its own or combined in a “Spicy Margarita”.

It is the intention of Suntex Enterprises to hear the battle cry “Are you Warrior enough?” from Coast to Coast. Warrior Spiced Tequila is not a traditional tequila and is not marketed to the traditional market. Warrior Spiced Tequila is offered in a 750ml glass bottle with a colorful label emphasizing the Warrior spirit the tequila embodies.

Other sizes and packages will be introduced as the product matures. The tequila is 40% alcohol making the brand 80 proof. Suntex Enterprises is targeting a retail price of $24.99 to $29.99 per unit allowing the brand to compete profitably without alienating a younger more dynamic market.

The introduction of Warrior Spiced Tequila will allow Warrior Spiced to offer other flavor combinations at a later date to expand the brand.