Streaks Gaming PLC announced an advertising partnership with William Hill US, including Caesars Sportsbook & Casino and World Series of Poker. Streaks will feature William Hill US offers throughout the Streaks product and expects this advertising partnership to increase revenue per user, as Streaks accrues a referral bonus for every new first-time depositor referred. This new deal takes the total of signed commercial partnerships to 14 with other notable brands including FanDuel, DraftKings and BetMGM.

Streaks now has partnerships with sportsbook operators representing over 90% of the US sports betting market, according to market share reports published by Eilers & Krejcik.