The Straumann Group announced the appointment of Camila Finzi as Head of its fast-growing orthodontics business and Member of the Executive Management. She joins the Group on 20 January 2020 and is based at its ClearCorrect headquarters in Round Rock, Texas. In view of the significant potential and strategic importance of esthetic dentistry, the Group has organized orthodontics into a separate dedicated business unit, which incorporates the ClearCorrect, Smyletec and Geniova clear-aligner brands as well as the recently acquired Bay Materials thermoplastics business. With ClearCorrect entering new markets, the company is rapidly building up sales, distribution and production infrastructure. Camilla Finzi joins Straumann from Alcon. In her most recent role, she was responsible for the Latin America and Caribbean Region, where she has a strong track record in product launches and business expansion. From 2004 to 2013 she worked for Alcon's parent company, Novartis, rising through managerial positions of increasing responsibility in Marketing and Sales to Business-Unit and Regional leadership. Prior to joining Novartis, she spent four years at Pfizer - initially in Finance, and subsequently in senior pharmaceutical product management. The first six years of her career were in Finance at Cargill and Arthur Andersen.