SRAX, Inc. Announces CCPA is Effective and Most Companies Are Not Compliant
January 06, 2020 at 05:35 pm IST
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SRAX, Inc. offers a California Consumer Privacy Act (CCPA) compliant data set. CCPA became effective on January 1, 2020, and according to major news sources most companies are not yet compliant or prepared for the impact CCPA will have. The use of third-party data is threatened by the CCPA as it will greatly affect what data can be used for targeting purposes. This means first-party data still reigns supreme and for brands, managing customer relationships is more important now than ever before. SRAX's BIGtoken is a platform that enables people to own and earn from their data. With more than 16 million users worldwide, BIGtoken is a CCPA compliant data set, which is very valuable when third-party data sets are in question. The platform offers informed opted-in consumer data from survey responses, connections to consumers' online accounts, and touchpoints across their consumer journeys.
SRAX Inc. is a technology company, which is focused on enhancing communications between public companies and their shareholders and investors. The Company operates through a single segment, which consists of two distinct business units. The Sequire business unit includes the licensing of the Companyâs proprietary software-as-a-service (SaaS) platform and associated data analysis technologies, consumer and investor targeted marketing solutions. Sequire provides users with various features, which allows issuers to track their shareholdersâ behaviors and trends, then use data-driven insights to engage with shareholders across marketing channels. LD Micro business unit is engaged in the business of hosting events and conferences for microcap public companies. LD Micro organizes and hosts investor conferences within the micro and small-cap markets, and plans to create several more niche events for the investor community.
SRAX, INC. 