Sportsman's Warehouse Holdings, Inc. Announces the Appointment of Susan Sanderson as Senior Vice President of Marketing, Ecommerce & Loyalty
July 16, 2024 at 01:40 am IST
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Sportsman?s Warehouse Holdings, Inc. announced that it has named Susan Sanderson as its new Senior Vice President of Marketing, Ecommerce & Loyalty, effective immediately. In her position, Sanderson will be responsible for the company?s digital and traditional marketing, ecommerce, brand strategy, omni-channel experience, and loyalty programs. Susan is a skilled omni-channel marketer with more than two decades of experience as a Corporate Officer, Principal Consultant and Agency Strategist. She is recognized as a preeminent retail expert, professional who drives modern marketing maturity and a transformative brand builder who thrives on empowering teams to achievement. Her recent roles include Party City Holding Inc. (SVP Enterprise Marketing), The Vitamin Shoppe (Chief Brand & Customer Experience Officer), and Walgreens Boots Alliance (Acting DVP Brand Experience).
Sportsman's Warehouse Holdings, Inc. is an outdoor sporting goods retailer. The Company has an outdoor specialty store base in the Western United States and Alaska. The Companyâs stores are organized into six departments, which include camping; apparel; fishing; footwear; hunting and shooting, and optics, electronics, accessories, and other. Its camping department offers backpacks, camp essentials, canoes and kayaks, coolers, outdoor cooking equipment, sleeping bags, tents and tools. Its apparel departments offer camouflage, jackets, hats, outerwear, sportswear, technical gear and work wear. The fishing departments offer bait, electronics, fishing rods, flotation items, fly fishing, lines, lures, reels, tackle and small boats. The footwear departments offer hiking boots, socks, sport sandals, technical footwear, trail shoes, casual shoes, waders and work boots. Optics, electronics, accessories, and other departments offer gift items, knives, lighting, optics, two-way radios, and more.
SPORTSMAN'S WAREHOUSE HOLDINGS, INC. 
