Spanish Broadcasting System, Inc. Appoints Geraldo Arriaga as Vice President of Digital Media Sales for LaMusica App
February 08, 2018 at 01:39 am IST
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Spanish Broadcasting System, Inc. announced the appointment of Geraldo Arriaga as Vice President, Digital Media Sales of SBS, LaMusica App. In this role, Geraldo will spearhead all of the company's digital revenue efforts at the national scale, while working directly with all Digital Sales Managers, sales management and divisions in each one of its markets. Mr. Arriaga will ensure SBS's Digital Media programs are fully integrated into the network's growing "Original Content Strategy." Mr. Arriaga will be based out of Miami, Florida and will report to Albert Rodriguez, COO of SBS. Prior to joining the SBS family, Mr. Arriaga served as Online Sales Manager for Clear Channel Online Music & Radio where he was responsible for digital sales at the interactive division for seventeen years. Mr. Arriaga also served as Digital/Local Sales Manager for SBS in the Miami market for four years.
Spanish Broadcasting System, Inc. owns and operates radio stations located in the United States Hispanic markets of Los Angeles, New York, Puerto Rico, Chicago, Miami, San Francisco, Orlando, and Tampa, airing the Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Urbano format genres. The Companyâs segments include radio and television. It operates AIRE Radio Networks, a national radio platform of over 290 affiliated stations. It also owns Mega TV, a network television operation with over-the-air, cable and satellite distribution and affiliates throughout the United States and Puerto Rico, produces a nationwide roster of live concerts and events, and owns a stable of digital properties, including LaMusica, a mobile application providing Latino-focused audio and video streaming content and HitzMaker, a performance showcase for trendsetting new artists and music aficionados. It also has various MegaTV broadcasting outlets under affiliation or programming agreements.
SPANISH BROADCASTING SYSTEM, INC. 
