BEDFORD, Mass., Jan. 25, 2012 (GLOBE NEWSWIRE) --
SoundBite Communications Inc. (Nasdaq:SDBT), a leading
global provider of
mobile marketing solutionstoday announced it has deployed a new
mobile campaign with
Westlake Ace Hardware, the largest
member of the Ace Hardware Cooperative. Westlake is
leveraging SoundBite's multi-channel communications
platform and mobile marketing expertise for
their
Weather the Stormmobile
campaign. |
A photo accompanying this release is available
athttp://www.globenewswire.com/newsroom/prs/?pkgid=11459
Weather the Storm provides consumers with the ability to
receive weather-related mobile notifications combined with
special marketing offers. SoundBite integrated its Mobile
Marketing offering directly with the
National Weather Service, providing
Westlake's customers with the most accurate information
available based on a participant's zip code. Consumers
can stay alert by receiving timely, location-based weather
notifications simply by opting-in to the service. The new
functionality augments SoundBite's mobile marketing and
platform offerings.
Liz Benditt, Director of Customer Relationship Development at Westlake said, "When the weather turns bad, we're ready with the advice and products our customers need to protect their homes and property. In fact, weather emergency preparedness is one of Westlake's specialties and the launch of the text alert program, leveraging SoundBite's mobile marketing offering, is another way we ensure our customers are well prepared for whatever Mother Nature dishes out."
"The rapid advance of mobile devices has created an unprecedented opportunity for brands to transform how they establish and grow customer relationships. Westlake Ace Hardware clearly is seizing this opportunity," said Mark Friedman, general manager of the mobile services business at SoundBite Communications. "We are pleased to team with Westlake to deliver this innovative location-based mobile marketing offering."
Adoption of Mobile Marketing
US mobile penetration has increased to 102.4%, and some global regions report even higher penetration. At the same time, consumers' preference to receive communications on their mobile device is growing. Brands, across a variety of industries, are seeking to capitalize on this trend spending $1.6B on mobile marketing and advertising in 2011 (U.S.) with a forecasted 23% Compound Annual Growth Rate (CAGR).
About Westlake Ace Hardware
Westlake Ace Hardware was founded in 1905 and today operates 88 neighborhood hardware stores in Missouri, Kansas, Nebraska, Iowa, Oklahoma, Texas and New Mexico. Westlake is the largest member of the Ace Hardware Cooperative, giving the company access to over 70,000 items. Westlake product categories include traditional hardware categories such as fasteners, tools, plumbing and electric supplies and paint. Westlake also offers a wide range of lawn & garden products and operates large Garden Centers adjacent to many of its stores. Visitwestlakehardware.com for more information.
About SoundBite Communications
SoundBite Communications, a leading cloud communications provider, enables organizations to build lifelong, profitable customer relationships via proactive communications across the full consumer lifecycle. We serve two global markets, the Hosted Contact Center and Mobile Marketing. Our solutions leverage the power of two robust platforms: SoundBite Engage, an interactive multi-channel communications platform providing integrated SMS, dialer, voice messaging, email and web communications; and SoundBite Insight, a preference management platform enabling intelligent, personalized communications. SoundBite powers nearly 2 billion customer interactions annually. VisitSoundBite.comfor more information.
The SoundBite Communications, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=4393
SoundBite is a registered service mark of SoundBite Communications, Inc.
(SDBT-G)
CONTACT: Media Contacts: Lynn Ricci SoundBite Communications +1 781 897 2696 lricci@SoundBite.com Julie Goldman or Michael McDonough Schwartz MSL +1 781 684 0770 SoundBite@schwartzmsl.comSource: SoundBite Communications, Inc.
News Provided by Acquire Media