|Press Release
Lisbon, 24th of January 2012
For purchases on credit, without interest
WORTEN LAUNCHES TOMORROW THE 1€/DAY CAMPAIGN
Caring about the Portuguese people wallet Worten, once again,
launches one of its most emblematic campaigns in times of
economic crisis. It is the 1€ a day credit campaign, valid
from January the 25th to February the
14th.
With this campaign, as the campaign name states, Worten
offers its customers the possibility to buy any article from
the store, with a price tag ranging from 30€ to 900€, paying
only 1€ a day (if necessary, on the last monthly instalment
there will be a settlement).
If the article has a price tag of, for instance, 600€, the
customer may pay for it in 20 months (30€ x 20 monthly
instalments). For payments higher than 900€ an initial
payment will be required.
The 1€ coin will this way become, in accordance to the
campaign motto, "the Clubs most precious asset".
This new campaign will be advertised on TV, radio, outdoors,
flyers, in store communication and online.
TV spot credits: Agency: FUEL
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Creative directors: Pedro Bexiga and Marcelo Lourenço
Creative: Andreia Ribeiro and Ricardo Marques
Account director: Duarte Simões
Account: Duarte Simões, Vânia Araújo and Adriana Seixas
TV Producers: Pedro Silva and Rita Santos
Producer: SYNC
Director: Pau de la Sierra Producer: Esequiel Viegas
Photography Director: Oriol Hosta Art Director: Francisco
Oliveira Producer Assistant: Luís Lisboa Wardrobe: Cláudia
Soares Production: Paula Miguel
Audio Post-Production: Índigo
Video Post-Production: Sync
Come and join the Low Prices Club.
For further information, please contact:
M Public Relations Mauro Sousa/ Sónia Correia dos Santos ms@mpublicrelations.pt/scs@mpublicrelations.pt
21 154 61 22
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