Ascent360 Data-Driven Marketing Platform Integrates with Shopify to Create a More Engaging Customer Experience
July 08, 2021 at 10:28 pm IST
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Ascent360 has announced that their robust data-driven marketing platform is launching on the Shopify App Store to help Shopify merchants unlock and leverage the power of point-of-sale and e-commerce data for their marketing. The power of these combined solutions activates important customer data and transforms it into targeted segments, automates meaningful omnichannel engagement, and results in long-term retention. The Ascent360 offering for Shopify helps bring the data merchants are already collecting to life. With every e-commerce transaction, powerful data points are being collected, yet the information lacks actionable insights for future marketing. With the support of Ascent360's comprehensive platform, Shopify customer data can be ingested and cleansed to create a clearer picture of purchase behavior, easily segment customers, and provide a strategic approach and platform for messaging. The integration makes the data that is being collected much more powerful and creates a seamless omnichannel marketing experience. Many retailers have found themselves stuck in a marketing rut of general outreach and time-intensive manual processes. This can make it difficult to keep customers engaged and coming back, while also contributing to the challenge of accurately measuring marketing ROI. Ascent360's data-driven marketing platform has an extensive library of ready-to-send campaigns available such as emails that can be for each customer segment. It also features out of the box reporting that helps companies measure marketing attribution and determine which campaigns are having the great impact on conversion and retention. The Ascent360 integration provides Shopify merchants with the most sophisticated data-driven marketing platform available to SMB retailers and maximizes the ability to use their customer data for unrivaled business growth and long-term customer retention.
Shopify Inc. (Shopify) is a Canada-based global commerce company. The Company provides essential Internet infrastructure for commerce, offering tools to start, grow, market and manage a retail business of any size. It provides platforms and services that are engineered and delivers a shopping experience for consumers online, in store and everywhere in between. Its software enables merchants to run their business across all of their sales channels, including Web and mobile storefronts, physical retail locations, social media storefronts, and marketplaces. The Company's Shopify platform provides merchants with a single view of their business across all of their sales channels and enables them to manage products and inventory, process orders and payments, fulfill and ship orders, build customer relationships, source products, leverage analytics and reporting, and access financing, all from one integrated back office. The Shopify's platform operates across 175 countries.