Seni Jaya Corporation Berhad announced appointment of Mr. Cheah See Heong as Chief Executive Officer of the company. Date of change is May 6, 2021. Cheah See Heong graduated from the University of South Australia with a Bachelor of Marketing in 1998. Upon his return, he spent one year with digital outdoor media printing company, MMT (M) Sdn. Bhd. before joining Big Tree Outdoor Sdn. Bhd. in 2001. He rose the rank to become the Chief Executive Officer in 2011. He joined Seni Jaya Group as Managing Consultant in 2017 after leaving Big Tree Outdoor Sdn. Bhd. and has taken aggressive initiatives to transform the group to be one of the frontiers in technology through partnership and consolidation.