Sekisui House, Ltd.
Overseas Business Briefing | June 9, 2022 |
Table of Contents
- Strategy for Homebuilding Business in the United States
- Business in the United Kingdom
1
1. Strategy for Homebuilding Business
in the United States
2
Strategy for Homebuilding Business in the United States
The Sekisui House Global Vision
Make home the happiest place in the world
Creating a future where people worldwide can live happily in Sekisui House homes
Two M&A Strategy for U.S. Homebuilding Business
Business area expansion | Transferring Sekisui House |
strategy | technologies |
Acquisition of Chesmar Homes
Business area expansion strategy
With expansion into the Western United States almost complete, we are now moving
into the South. The first step is to enter the largest southern market, Texas.
Northeast
West | Midwest | ||
Western | South | ||
United | West | ||
States | Woodside Homes | Expand into | |
Holt Homes | |||
Housing starts | South |
Roughly 25% share of the U.S. market
High-end homes
above $750K | South |
Approx. 25,000 | |
Chesmar Homes | |
Housing starts: Approx. 341,000 (FY2020)
High-end market: 7.3% of homes are priced above $750k
Harbor and transport: Marine transport easy, short land-travel distances
Southern
United
States
Housing starts
Roughly 50% share of the U.S. market
High-end homes above $750K
Approx. 24,000
Housing starts: Approx. 735,500 (FY2020)
Reference:
Share of nationwide new housing permits (2021):
Texas: 15% (1st)
Florida: 12% (2nd)
California: 7% (3rd)
High-end market: 3.2% of homes are priced above $750K
Harbor and transport: Marine transport easy, SHAWOOD business also feasible
Data Source: 2020 and 2021 US Census
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Sekisui House Ltd. published this content on 17 June 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 June 2022 10:42:06 UTC.