Chief Executive Officer of Ayoba, Burak Akanci who made the call during an interaction with the media said SMEs could gain local and international traction through Ayoba.
He said Ayoba was zero rated and individuals and businesses could access the platform and advertise their products free of charge.
He said Ayoba currently had more than 15 million users across the global and about 2.5 million users in
Digital consumers could access fashion, sports, entertain-ment news, games and music free of charge.
Mr Akanci said Ayoba was created to provide access to content and modern communi-cation tools to digital consumers for free.
He said the platform was created with three pillars such as communication, content and micro application.
On communication, Mr Akanci said the objective of the platform was to provide users opportunity to access voice and video calls.
For content, he said the plat-form was created to allow people to have access to quality content and for content developers to upload their products on the platform free of charge.
Mr Akanci said the third pillar of Ayoba, which is micro applica-tion was to provide opportunity for budding application devel-opers to upload their games and applications on the platform.
Asked about the future of Ayoba, Mr Akanci said "We would like to see Ayoba in a way that every user finds satisfaction in using the platform.
"We want to become a platform service providers find value and traction," Mr Akanci said.
He said 23 more languages were being introduced on the Ayoba platform to help more people to access the platform.
The Ayoba CEO said to help SMEs and Start-Ups to build thriving businesses, Ayoba Ac-celerator programme had been introduced to build the capacity of owners of small businesses and start-ups.
He said the company was ad-vertising the products on digital channels to increase adoption.
He said there are about 20 applications on Ayoba and half of the applications were devel-oped by Ghanaian Start-ups.
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