SATO announced the establishment of a new Global Key Account (GKA) business unit. The GKA business unit consists of cross functional teams dedicated to each of its select MNC customers who would value global business arrangement more than any other forms of local or regional support. The GKA will provide comprehensive customized solutions in product supply, technical support, R&D, maintenance services, integration and global deployments.

The company also announced the appointment of Hisashi Asai as General Manager on 1 April 2014 in response to growing customer demand for dedicated one-stop services, particularly among industry-leading businesses engaged in global expansion. Hisashi Asai joins from Fujifilm where he has held several senior management positions in his 24 years career with the company. An MBA graduate from Waseda University, Hisashi Asai also held President role in 3 of its subsidiaries and has over 8 years of overseas working experience in Germany and China.