April 12 (Reuters) - Salesforce is in advanced talks to acquire data-management software provider Informatica , the Wall Street Journal reported on Friday, citing people familiar with the matter.
The price of the deal being discussed is below Informatica's current stock price of $38.48, which is a potential complication factor, the Journal said.
Salesforce and Informatica did not immediately respond to a Reuters' request for comment.
Informatica, based out of Redwood city, California, is a cloud management company and has a market capitalization of about $11.35 billion.
In early 2023, Salesforce had become a target for activist investors to push for changes resulting in cost cuts, increased share buybacks and a dismantled mergers and acquisition committee.
San Francisco based Salesforce has historically had a keen interest in deals and investments.
The customer relationship management technology provider last month
led
a $106 million funding round for Nvidia backed Together AI.
Salesforce in 2020
acquired
workplace messaging app Slack Technologies in a $27.7 billion deal, which is the cloud-computing pioneer's largest acquisition. (Reporting by Urvi Dugar and Utkarsh Shetti in Bengaluru; Editing by Sandra Maler and Stephen Coates)