Salesforce com : Delivers New Health Cloud Innovations -- Bringing Pharmaceutical and Medical Device Teams Closer to Their Customers

Click above to watch a demo of the newly released Life Sciences features for Health Cloud. With this release, Salesforce continues to unify healthcare with expanded capabilities for life science customers across two new areas: patient program management and medical device commercial operations.

Today, we're excited to announce new Health Cloud innovations designed specifically for our life sciences customers across two new areas: patient program management and medical device commercial operations.

Historically, patients have not turned to life sciences companies for information about their condition or for support while undergoing therapy or treatment. But now, the customer landscape is changing - according to Salesforce's Connected Healthcare Consumer report (also released today), 62% of healthcare consumers say it's very important for pharmaceutical companies to educate them on how to get the most from their medication. With the shift to value-based care, personalized medicine and the consumerization of healthcare, pharmaceutical and medical device companies are increasingly engaging patients in new ways to help them achieve the best possible outcomes.

Patient Program Management Helps Deliver Personalized, Trusted Patient Experiences

Many healthcare companies use custom-built and siloed solutions for end-to-end patient services that do not fully meet their needs, as data is often stored in many different locations, which makes it difficult to have a single view of the patient. With Health Cloud's new patient program management innovations, we're transforming the entire patient journey - giving organizations actionable information in one place for improved internal and external collaboration and smarter, data-driven decisions. These new features include: