Openmind partnership with Fluent Commerce delivers new distributed order management system for customers to enjoy affordable home delivery with an easy returns process
As part of the Italian eyewear retailer's investment in its customer experience, Smith Optics selected commerce specialist Openmind to implement Fluent Commerce to enhance convenience for customers.
Smith Optics, part of the Safilo portfolio of brands including Carrera, Polaroid and Oxydo, is a fully integrated Italian eyewear creator and worldwide distributor of premium sunglasses, optical frames and sports eyewear with its products stocked across 100,000 stores worldwide.
"When we signed the contract with Openmind and Fluent Commerce at the end of 2019, little did we know we would be facing a global pandemic this year. Many of our retail customers, all over the world, have been forced to close their stores, so being able to offer our products online, with fast home delivery and self-service returns has been more important than ever. We have been so impressed with the roll out of the platform this year across the
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"In these uncertain times, it is the retailers who are able to adapt to the changing environment who are bucking the trend. By implementing Fluent Commerce and integrating with the existing IT infrastructure, Smith Optics has been able to access a real-time view of inventory, enable multi-shipping workflows and improve the returns process, which has enabled them to both sell more and improve the experience for their customers. Retaining loyal customers in a challenging economic environment is incredibly important and we're thrilled that the Safilo group are reaping the rewards," explains
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About Smith Optics
Originating in the
About Safilo
About Openmind
Openmind is one of the first Italian companies active in digital transformation. Built on strong technological experience, it has a multidisciplinary consulting approach in the areas of strategy, experience design and technology. Openmind has 100 employees and over 40 clients. Partners include Adobe, Atlassian, Fluent Commerce, Magnolia, Salesforce and SAP. For more information visit: http://www.openmindonline.it
About Fluent Commerce
Fluent Commerce is a cloud software company focused on distributed order management for omnichannel retail. The Fluent Order Management Cloud Platform is cloud native, fully managed and code-free. It includes the essential components for unified commerce: Distributed order management, in-store tooling, inventory & location management, customer service, fulfillment optimisation and reporting. This enables retailers and brands to rapidly drive up revenue, drive down costs, and win the convenience battle. Fluent Commerce works with global and regional brands such as
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