Safilo Group and Interaxon Introduce SAFILOX Brain-Sensing Eyewear Platform
January 04, 2017 at 08:30 pm IST
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Safilo Group presented SAFILOX, a new eyewear platform designed to infuse the latest brain-sensing and cognitive training technology into lifestyle and iconic eyewear in the Safilo portfolio, which includes brands such as Smith, Carrera and Polaroid. The presentation was made at the 2017 Consumer Electronics Show, being held in Las Vegas, Nevada, January 5-8, 2017. The first product built on the new platform is Smith’s Lowdown Focus Mpowered by Muse. Designed for athletes and outdoor enthusiasts, the new “smart” sunglasses integrate Interaxon’s Muse brain-sensing technology into the popular and stylish Smith Lowdown frames to deliver cognitive training technology via beautifully designed eyewear that wearers can sport every day. Lowdown Focus Mpowered by Muse’s frames includes brainwave-sensing EEG, EOG and EMG technology as well as other sensors, including a 3-axis accelerometer, a 3-axis gyro, a 3-axis magnetometer, a UV sensor (UVA and UVB), a temperature gauge and a pressure sensor, providing a rich upgrade path for applications via an open SDK. The app developed to work with Lowdown Focus Mpowered by Muse will initially focus on helping users engage in regular cognitive training, with special features to enhance energy management and attention immediately before competition and exercises to reintegrate into daily conditioning. The Smith Lowdown Focus Mpowered by Muse sunglasses are expected to be available to consumers in the third quarter of 2017.
Safilo Group SpA is an Italy-based holding company of the Safilo Group (the Group). The Group manufactures sunglasses and prescription eyewear and is engaged in the design, production, wholesale and retail distribution of products for the eyewear market. The Group operates a number of brands grouped into own brands and licensed brands. The Group's own brands consists of house brand collections of optical frames, sunglasses, technical glasses, ski goggles and helmets and includes the Safilo, Carrera, Polaroid, Smith Optics and Oxydo brands. The licensed brands portfolio includes Alexander McQueen, Banana Republic, BOSS, BOSS Orange, Bottega Veneta, Celine, Dior, Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co, Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger. It operates through 30 owned subsidiaries in America, Europe and Asia and through a network of distributors.