National Electric Vehicle Sweden AB (NEVS) has signed a licensing agreement with Saab AB to use the Saab brand for its products and services. The new visual identity has been developed by NEVS together with the design agency Stockholm Design Lab AB as a significant step for strengthening the Saab brand in passenger cars. The visual identity features the company name National Electric Vehicle Sweden AB in black, and the Saab brand in dark grey or silver.

For certain product applications, including bonnet and wheel hub covers, the brand will be applied in silver against a white, circular background.