REGULATED INFORMATION
Embargo till 9 January 2012 - 17.40 PRESS RELEASE 9 January 2012 Roularta Medica and UBM Medica enter joint ventureRoularta Media Group and UBM have reached agreement to combine their respective medical press activities in Belgium, Roularta Medica and UBM Medica, into a 50/50 joint venture, named ActuaMedica NV.
Roularta Media Group and UBM have decided to combine their
medical press activities in Belgium, that is Roularta Medica
and UBM Medica respectively, into a
50/50 joint venture, to be named ActuaMedica NV. The new
joint venture commences today. Both publishing groups have
opted for this formula as offering the best guarantee for a
sustainable future for the medical press in our country.
In this way ActuaMedia becomes the undisputed market leader
in medical communication to general practitioners,
specialists, pharmacists and dentists, with a diversified and
complementary range of products, ranging from print and
digital editions to events, TV and other products. The new
publisher is housed in the Roularta offices in Evere and is
directed by Ben Houdemont, until now CEO of UBM Medica
Belgium.
Pharmaceutical advertising, particularly to GPs, has been
under severe pressure for several years. Uniting both
publishers into a new entity makes it possible to optimize
the existing offering, maintain the supply of information and
reader service and enhance the service to advertisers.
ActuaMedica NV is managed as an independent entity separate
from both shareholder groups. The new publisher will,
however, enjoy preferential rates for printing and
distribution via Roularta. A service agreement for
administrative support has been signed with Roularta Media
Group. ActuaMedica will in this way be able to further
develop the strong position of the medical newspaper
products.
REGULATED INFORMATION
MediBridge, until recently a 100% subsidiary of UBM Medica
Belgium, remains a part of the UBM group, reporting to Vidal
in France.
ActuaMedia's is determined to be in future more than
ever the trusted communications partner for the medical
community. The fact that both parents have opted to stay
involved in the project is an important sign of confidence.
Contact persons Tel. URL | Ben Houdmont CEO UBM Medica | Rik De Nolf CEO Roularta Media Group |
Contact persons Tel. URL | +32 2 333 34 73 | +32 51 266 323 |
Contact persons Tel. URL | ||
Contact persons Tel. URL | www.ubmmedica.be www.medibridge.be | www.roularta.be |
distribué par | Ce noodl a été diffusé par NV Roularta Media Group. Il a été distribué par noodls dans son format d'origine et sans modification sur 2012-01-10 12:37:14 PM et restera accessible depuis ce lien permanent. Cette annonce est protégée par les règles du droit d'auteur et toute autre loi applicable, et son propriétaire est seul responsable de sa véracité et de son originalité. |
Documents associés | |
Roularta Medica and UBM Medica enter joint venture |