Root, Inc. announced the appointment of Julie Szudarek, CEO of Atida, to Roots board of directors, effective July 01, 2022. Szudarek joins Roots board with more than 25 years of experience driving ecommerce and technology-enabled businesses to reach their full market potential. Before joining Atida, Szudarek held senior leadership roles at Groupon.

In her most recent role, she ran Groupons international division. She led a team of 1500+ across sales, operations, logistics, and administration. Prior to Groupon, Szudarek led strategy, analytics, and revenue management at Orbitz (acquired by Expedia).

Earlier in her career, she worked in management consulting at Accenture (formerly Andersen Consulting). Julies expertise in helping big tech companies expand their market reach and strengthen core operations will be pivotal in Roots success as the company continues to make breakthroughs in the tech space, said CEO and Co-Founder, Alex Timm. Currently, Szudarek is CEO of Atida.

Szudarek holds an MBA from the University of Michigan and a B.S in Finance from Indiana University. She lives in London with her husband and three children. Szudarek will serve on Roots Audit, Risk, and Finance Committee.