On June 24, 2019, Rocky Mountain High Brands, Inc. entered into an Operating and Management Agreement with Sweet Ally, Inc. (Sweet Ally) for the management of a new jointly-owned limited liability company named Sweet Rock, LLC (Sweet Rock). Sweet Rock is owned 51% by Rocky Mountain High Brands and 49% by Sweet Ally. The new company has been organized to establish new brands and manufacture new products consisting primarily of edible products to be distributed nationally and internationally. Under the Agreement, the sole Manager of Sweet Rock will at all times be President and CEO, Michael Welch. Although CEO will have general management authority over Sweet Rock, certain actions will require the consent of 60% of the membership (or, effectively, both Sweet Ally and Rocky Mountain High Brands).