Rocky Brands, Inc. announced that Mike Staude, Vice President of Finance, has been appointed Interim Chief Financial Officer following the resignation of James E. McDonald as Executive Vice President and Chief Financial Officer of the company. Mr. McDonald's resignation does not result from any disagreement with the Company on any matter relating to the Company's accounting policies or practices. Mr. Staude joined the Company in August 2007 and has served as Senior Vice President of Finance since January 2015.
Prior to that, he served as Vice President of Accounting from January 2010 until January 2015 and as Director of Accounting from August 2007 until January 2010.
Rocky Brands, Inc. is a designer, manufacturer and marketer of footwear and apparel. It markets its products under a portfolio of brand names, including Rocky, Georgia Boot, Durango, Lehigh, The Original Muck Boot Company, XTRATUF, Ranger and the licensed brand Michelin. It operates through three segments: Wholesale, Retail and Contract Manufacturing. Its Wholesale segment distributes products through a range of distribution channels representing over 10,000 retail store locations in the United States, Canada, United Kingdom, and others. Retail segment markets directly to consumers through its Lehigh business-to-business, including direct sales and through its CustomFit Websites, consumer e-commerce Websites, third-party marketplaces, and Rocky outlet stores. Its Contract Manufacturing segment includes sales to the United States Military, private label sales and any sales to customers in which it is contracted to manufacture or source a specific footwear product for a customer.