Vans Launches 'Vans World' Skatepark Experience in the Roblox Metaverse
September 01, 2021 at 06:30 pm IST
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Roblox announced the launch of 'Vans World,' an interactive experience created by Vans on Roblox. With the launch of this exclusive new experience, Vans is the first brand to bring skateboarding, fashion, and community together in one experience, providing fans with the Vans shoe customizer to create their own unique style, and full skate shop to build their perfect board. Four Vans silhouettes will be available for fans to customize, purchase, and wear in the experience. Vans World will serve as a persistent 3D space where fans can practice their ollies and kickflips with friends, and try-on and acquire exclusive Vans gear directly in the experience. This is the brand’s first venture into the metaverse.
Roblox Corporation operates a free to use immersive platform for connection and communication (Roblox Platform), where every day, people come to create, play, work, learn, and connect with each other in experiences built by its global community of creators. It operates the Roblox Platform as live services that allow users to play and socialize with others for free. Its platform consists of the Roblox Client, the Roblox Studio, and the Roblox Cloud. Roblox Client is the application that allows users to seamlessly explore 3D immersive experiences. Roblox Studio is the free toolset that allows developers and creators to build, publish, and operate three dimensional (3D) immersive experiences and other content accessed with the Roblox Client. Roblox Cloud includes the services and infrastructure that power its Platform. It offers developers and creators the ability to build engaging, immersive experiences and marketplace items that they can easily share with the Roblox community.