Reach3 Insights in partnership with Rival Technologies launched a consumer insights tool specifically designed to help brands better understand how to retain customers gained during the COVID pandemic. New Customer Experience enables brands to more effectively monitor the needs of new customers and respond rapidly to shifts in attitudes and perceptions by engaging directly with consumers and providing an ongoing communication channel for capturing in-the-moment insights. The solution leverages Rival's mobile messaging-based insights technology [4], allowing brands and marketers real-time access to both projectionable quantitative data as well as rich photos, videos and other more qualitative inputs, submitted by consumers, to help bring to life their needs. New Customer Experience was developed in response to research performed by Reach3 Insights, using Rival Technologies mobile market research platform, that indicated 45% of U.S. consumers had shifted brands during the pandemic, with 85% of these consumers planning to stick with their new purchase decisions.