UsingStorefrontto engage with Master & Dynamic's active online community, the pop-up occupied 700 SF of space in NYC's popular Nolita neighborhood from November 30 through December 24, 2017. Headphones start at $299 and are upwards of $1,000, and earphones start at $129. Designed with camouflage décor to complement the Green Street Collection's olive and camouflage headphone design, the pop-up enabled customers to experience the company's quality sound products including the new 35-pound Sir David Adjayes-designed concrete and wireless speaker unit which retails for $1,800.
In addition, Master & Dynamic energized its base on social media with appealing Instragram posts that invited customers to experience the #FutureOfRetail in one of the most bustling holiday communities in the country.
CMO Matthew Lloyd, credited with conceiving the pop-up, explains that the retail store served as a test of brick-and-mortar strategy while honoring the city that 'continues to inspire, fuel, and nurture' the brand. Read more here.
Photo Credit: Master & Dynamic
Regency Centers Corporation published this content on 22 January 2018 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 22 January 2018 20:59:04 UTC.
Original documenthttps://connect.regencycenters.com/blog/master-dynamic-opened-first-pop-up-shop-in-nyc-for-the-holidays
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