Redefy Corporation announced the launch of RedefyDIY, the First “Do It Yourself” residential real estate listing platform. Built with proprietary technology, RedefyDIY makes it faster, easier and less expensive for homeowners to list residential real estate for sale. RedefyDIY is initially available in Florida and Texas through RedefyDIY.com, with plans to expand nationally. Florida and Texas were selected as preliminary launch states due to their economic growth, real estate market dynamics and perceived market receptivity. Homeowners visiting RedefyDIY.com start the listing process by typing in their property’s address. In the background, Redefy automatically collects information from multiple data sources to help customers complete the listing process faster, easier and more accurately. The homeowner is provided with three flat-fee pricing and service options, including self-service, limited-service and virtual full-service, then enters custom information about the property, and uploads or schedules photography. After the homeowner makes their selection, Redefy’s proprietary software coordinates the process of selling the home. RedefyDIY provides three pricing and service options, where applicable by law: Self-Service ($379) includes listing posted on the sellers local MLS, Zillow, Realtor.com and Trulia (as well as other sites), a yard sign, contracts, addendums and disclosures and up to 10 photos on MLS. This option does not include agent support and prospective buyers contact the customer directly. Limited Service ($499) includes all Self-Service benefits, plus email, text & live chat support, as well as an additional 15 photos on the MLS listing. Virtual Full Service ($2,995) includes all Limited Service benefits, plus full, virtual-agent support (contract review, negotiation and closing services, as well as fielding all buyer inquiries) and a professional photographer. RedefyDIY is the first platform to use data from multiple sources to prepopulate home information once an address is entered, thereby saving home sellers time in completing the listing process. There are more than 600 Multiple Listing Services used by real estate agents to share information and each requires hundreds of fields of information about the features of a property.