REDDIT, INC. As we continue to connect Reddit's 100,000+ communities with brands and businesses, we're pleased to announce that we're expanding our partnership with leading customer experience management platform Sprinklr. This partnership spans Reddit's Data API and our Advertising API, with Sprinklr as the first official partner to utilize the Ads API and bring a robust Reddit offering to its advertisers.
Sprinklr customers can now analyze the public conversations on Reddit to better understand how their audiences think, feel, and the actions they take. As a result, Sprinklr customers can better inform their paid and organic strategies on Reddit.
"It's getting harder for businesses to drive growth - there are fewer new places to reach, understand, and meaningfully engage with audiences online," said Reddit's VP of Business Development, Jonathan Flesher. "We're excited to partner with Sprinklr because we know the deep value of Reddit's contextually rich discussions as a means for businesses to learn what people think, spot trends, test ideas, and participate in informed discussions. Our partnership with Sprinklr will connect their customers to the most relevant, engaged, and real conversations on the internet, and set them up for success.
Sprinklr and Reddit Data API Integration
The Reddit Data API provides Sprinklr customers direct access to near real-time public conversations on Reddit. This social listening partnership will show relevant Reddit posts and comments in Sprinklr's interactive customer dashboard. By combining Sprinklr's best-in-class analytics with Reddit's unmatched archive of constantly-updated human conversation, brands and businesses now have access to enhanced feedback and sentiment, trends, and competitive insights to better understand their customers, brand reputation, and power business growth.
Sprinklr and Reddit Ads API Integration
As Reddit's first advertising API partner, Sprinklr customers can also access all of Reddit's ad solutions directly through the Sprinklr platform and easily integrate Reddit into their enterprise advertising strategy. The robust data and insights available via our new Ads API integration will also inform advertising strategies to reach relevant audiences on Reddit. Reddit advertisers utilizing Sprinklr can optimize content for maximum reach and engagement, and tailor their advertising for maximum effectiveness and ROI.
"Reddit's differentiated approach to interest-based communities allows for contextually rich engagement and a different approach to advertising. This is a compelling formula for Sprinklr enterprise customers and especially important as the privacy landscape continues to evolve," said Sprinklr VP of Global Partnerships, Jim Tomanchek. "Sprinklr is the only platform offering enterprise brands a unified approach to manage every aspect of their brand on Reddit. This integration will help our enterprise customers integrate Reddit as a core pillar of their brand and marketing strategies."
Reddit's Ads API is open for business
Sprinklr's comprehensive integration also marks the public launch of the Reddit Ads API, which is now available to developers and advertisers. The Reddit Ads API will serve as the primary entry point for Reddit's growing Marketing API ecosystem and allows full access to our ad creation and analytics tools for advertisers to build robust and customizable campaign tools on the platform. Through our Ads API, Reddit advertisers can now:
Manage the end-to-end creation of their Reddit Ad campaigns
Access analytics to better understand the performance of their Reddit Ads across businesses, accounts, campaigns, ad groups, and more
Better understand campaign performance, optimize ad delivery, and retarget audiences via Reddit's Conversions API
Access Reddit's Catalog API to seamlessly integrate product feeds into Reddit Ads
Marketers looking to learn more about enhancing their brands' presence on Reddit with Sprinklr, or developers interested in building onto the Reddit Ads API can visit our Reddit for Business website.
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Reddit Inc. published this content on 05 June 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 05 June 2024 21:09:26 UTC.
