Rakuten, Inc. announced Amit Patel has been appointed chief executive officer of Rakuten Americas, while Adrienne Down Coulson will become its chief operating officer. Patel and Ms. Coulson will also continue in their current roles as CEO and COO, respectively, at Rakuten Rewards. Mr. Patel has been a leader at Rakuten Rewards (formerly Ebates) since 2010 and its chief executive officer since 2017. Ms. Coulson joined Rakuten Rewards (formerly Ebates) in 2012 to launch its Canadian business.