Pitooey!, Inc. Announces Formation of New Subsidiary Rockstar Digital, Inc; Names Rob Swope as Chief Digital Officer
February 22, 2013 at 02:23 am IST
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Pitooey!, Inc. announced the formation of Rockstar Digital, Inc., a wholly owned subsidiary of PITOOEY!, Inc. The formation is a strategic move to enhance the unique digital marketing services provided by the company. Rockstar Digital is a Los Angeles, California based boutique digital agency that helps build, manage and market mobile apps, websites, social media and digital campaigns. Rockstar's target clients are lifestyle, entertainment, music, sports, non-profit, brands and startups, all with the same need: exponentially elevate their digital presence on a nationwide and/or global scale.
Rob Swope, the newest addition to the team, joined the company as President of Rockstar Digital and the Chief Digital Officer (CDO) of the PITOOEY!, Inc. Rob started out his career working as a sales and marketing professional for multiple Fortune 500 telecom and cable companies with the task of expanding the B2B and B2C footprint throughout specific U.S/regions by hiring, training, and managing outside sales teams. Through those efforts, his teams generated over $15 million in combined annual revenue. Rob then shifted gears into the digital marketing world, working as a Communications Manager with Mobile Roadie. Rob managed partnerships, marketing and clients relations on projects with Taylor Swift, the Miami Dolphins, CMJ Music Marathon and Mipcom, just to name a few. Shortly after, Rob created a freelancing collective called Rockstar Digital, simultaneously forming an official app partnership with Mobile Roadie. Since then, Rob and his team have focused on building, managing and marketing in the digital space.
Raadr, Inc. is a technology and software development company. The Company publishes software that protect children who use social media and the Internet. The Companyâs products allow children, parents, school districts and law enforcement to monitor bullying and other threatening behavior across social media in real-time. Its RAADR Parental 2.0 is a parental monitoring and student reporting social media application, allows parents to protect children by using real-time monitoring across all major social media platforms to report cyberbullying, suicidal thoughts, and threatening behavior. Armed with various features, including keyword tracking, real-time alerts, an urban dictionary and site filtering, its monitoring platform can determine in real-time whether children or young adults are the victim or could be the victim of campus violence, cyberbullying, stalkers, bullies and other threatening behavior.
RAADR, INC. 
