PVH : ‘Ship from Store’ Powers PVH’s E-Commerce Growth

Eileen Mahoney, EVP and CIO, PVH Corp., spoke with The Wall Street Journal to highlight the agility of a cross-functional team to meet the needs of consumers - even at the beginning of the COVID-19 pandemic when business was anything but usual. She talked about how our key learnings and successes will drive our consumer-centric strategy going forward.

PVH temporarily closed many of its physical stores in various regions in response to the pandemic in March 2020. Left with locations stocked with merchandise and a sudden increase in online shoppers, we pivoted to address the growth in digital orders and scale our fulfillment capabilities. In partnership with Manhattan Associates, PVH made store inventory available to online consumers and routed orders to the optimal location for fulfillment.

PVH met the exponential increase in e-commerce demand by leveraging stores in addition to the distribution centers for fulfillment while following health and safety guidelines for closures and social distancing. The ship-from-store approach has now become part of PVH's long-term strategy.

'It's allowed the business to get a better handle on where demand is, where the consumer is shopping, and we're now going to be nimble about where inventory is,' said Mahoney.

To read the full article on The Wall Street Journal, click here.

To read the full case study, click here.