Publicis Groupe announces the acquisition of Practia, presented as a leader among independent technology companies in Latin America, which provides digital transformation services for businesses.

Practia will join Publicis Sapient, the Publicis Groupe division specializing in digital business transformation.

This acquisition will enable Publicis Sapient to penetrate the Latin American market, one of the fastest growing regions in the world for digital business transformation.

With the arrival of Practia, Publicis Sapient will gain a foothold in Latin America, broadening its geographical presence, increasing its capabilities in digital transformation and further developing its global distribution model", says Arthur Sadoun, Chairman of the Management Board of Publicis Groupe.


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