Propell Holdings Limited announced the launch of its Business Insights tool to further support customers to manage and optimise their finances. Propell has built a leading digital, cloud-based platform offering tailored finance products to help small to medium businesses manage and optimise their cash flow, with products including funds for operating and growth (lending) and broad payment acceptance (Instant Payment receipts). This first stage of Business Insights represents the foundation of a premium subscription offering that will ultimately deliver business health-checks incorporating external data sources, comparisons and 360° insights. This includes a customer dashboard of relevant analysis including, for example, average daily balances and credit scores. Business Insights will be provided to all customers that join the Platform, delivering on Propell's mission of supporting businesses in achieving their goals irrespective of their stage of development. Business Insights will support growth in total customers on the Platform, providing a rapidly growing group of engaged, relevant customers for current product utilization as well as future product launches. Furthermore, the launch of Business Insights is expected to reduce Propell's average cost of customer acquisition. Propell has a well-defined strategy to continue to attract new customers and further enhance the Platform by adding additional proprietary and third-party products to drive growth in both overall revenues and revenue per customer. The launch of Business Insights represents the first of two new products which are expected to be launched during June 2021.