Kitara Media Corp. and Future Ads LLC have completed the merger of their respective operations. The combined companies will integrate to form a unified online advertising company utilising advanced platform technology to offer advertising servicesacross video, display, and mobile.

Jared Pobre, chief executive officer of Future Ads, has been appointed as chairman of the board of the combined company and Robert Regular, chief executive officer of Kitara, has been appointed chief executive officer of the combined company.