Premier Farnell : Daniel Dahan appointed as Farnell element14 Sales operations lead in Benelux

19 April 2016, London - Farnell element14 today announces that Daniel Dahan has been promoted to lead Sales in the Benelux region. He will now be responsible for driving growth in the region, alongside his existing responsibilities as Regional Sales Director role for France, Italy and Spain.

This announcement precedes the imminent retirement of Leif Wartacz, Regional Sales Director for the Nordics and Benelux. Farnell element14 has taken the strategic decision of splitting the role of managing the Benelux and Nordic regions in two, in order to support the business in developing key growth opportunities in each area. Daniel will be responsible for ensuring the business meets its objectives in Benelux, operating out of the Farnell element14 offices in Utrecht, Holland.

'This is a well deserved promotion for Daniel who has proven his ability, skill and experience in his previous role, and I am confident that he'll be a strong leader for the Benelux team,' said Peter Birks, Business President Marketing and Sales, Europe. 'I'd also like to extend my gratitude to Leif for his contribution to the business and for his on-going guidance and support throughout the transition period.'

The business continues to actively recruit for a candidate to fill the Head of Sales, Nordics position, with Leif's support.

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About the Premier Farnell Group

Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, production, maintenance and repair. Trading as Farnell element14 in Europe, Newark element14 in North America and element14 across Asia Pacific, it had sales last year of £960m, the Group is supported by a global supply chain of more than 3,000 suppliers and an inventory profile developed to anticipate and meet its customers' needs.

Premier Farnell works to bring to market development kits in a variety of applications, enabling it to support the customer from design concept through to production.

The latest products, software, services and solutions from trusted supplier partners are all available through 43 local language transactional websites. The element14 Community allows buyers and engineers to access a wide range of independent technical information, tools and the latest resources and the Design Center enables design engineers to compare kits from the world's greatest range of development tools.

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Premier Farnell Key facts

• Operations in 38 different countries
• More than 4,500 employees
• More than 3,000 leading suppliers
• More than 600,000 products stocked with access to over four million more on demand
• Leaders in providing information on REACH, Conflict Minerals and EU RoHSlegislation

For more information visit the website at Premier Farnell.

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