PostNL : acquires online marketing agencies Yourzine and Searchresult
October 04, 2016 at 11:44 am IST
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New company
The new company will be a compilation of the four companies. This will enable PostNL to offer even better client support regarding the focused identification and retention of new customers, and obtaining added value from customer contacts. Combining knowledge, technology, unique data and the best people in the profession will make this possible. Services offered will include increasing online advertising returns, integrated e-mail, social media and direct mail campaigns and loyalty programmes. Gert-Jane Delcliseur and Michiel van Riemsdijk, the current Directors of respectively Searchresult and Yourzine will form the Board of Directors of the new company, together with Menno Worst from PostNL.
Joining forces
Once these companies join forces, PostNL will have all the marketing disciplines in house: from strategy development, data management, campaign management to accountability of the achieved objectives, and with effective deployment of different channels. The yet-to-be-formed company will start with some 250 big customers in the Retail, Automotive, Media, Telecommunications, Finance, Energy & Utilities, Leisure and Publishing sectors. It is also the company's ambition to attract even more small and medium enterprise customers.
7 October Press Briefing
The Yourzine and Searchresult annual press briefing will take place on 7 October at 10.00 am. During the briefing at which Arno van Bijnen, PostNL Commercial Director will also be present, more background information will be given about the new company and plans. Interested media can register at: Text100 Benelux, Sophia Heemskerk, T: (0031) 20 530 4333, M: +31 6 3876 1123
PostNL NV published this content on 04 October 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 04 October 2016 06:14:08 UTC.
Original documenthttp://www.postnl.nl/en/about-postnl/press-news/press-releases/2016/october/postnl-acquires-online-marketing-agencies-yourzine-and-searchresult.html
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PostNL N.V. specializes in supplying mail, parcels and e-commerce services. The company also provides services in the area of data and document management, direct marketing and fulfilment. Net sales (including intragroup) break down by activity as follows:
- parcel delivery (58.3%): in 2023, PostNL N.V. delivered 343 million parcels in Belgium, the Netherlands and Luxembourg;
- mail delivery in the Netherlands (35.4%): 1,745 million postal items processed in 2023;
- other (6.3%).
Net sales are distributed geographically as follows: the Netherlands (85.3%), Europe (8.5%) and other (6.2%).