Polaris Inc. announced Victor M. (Vic) Koelsch will join Polaris in the newly created role of chief digital officer, beginning January 13. With both technology and customers’ digital expectations evolving faster than ever, Koelsch will own the digital strategy for the company. He will be responsible for accelerating Polaris’ development and integration of digital technologies into its products, services and experiences, as well as leading the creation of new business solutions and digital offerings. Koelsch will dual report to Polaris Chairman and CEO Scott Wine and Polaris Executive Vice President and Chief Financial Officer Mike Speetzen. Koelsch joins Polaris with an extensive background in digital strategy, technology development, and connected product and service offerings, as well as general management. A seasoned executive, he possesses 30 years of digital and technology experience, most recently serving as president and chief executive officer of Exide Technologies, where he led a challenging turnaround of the company.