Playmaker Capital Inc. announced that it has strengthened its senior leadership team with key talent and promoted Michael Bellom to Head of Revenue Operations. Michael Bellom joined Playmaker in April 2022 as part of its acquisition of U.S. media business, The Sports Drop. In the newly formed Head of Revenue Operations role, Mr. Bellom will oversee Playmaker's web monetization, affiliate, commerce content, and paid media activity.

Based in New York, Mr. Bellom will manage a team focused on maximizing monetization capabilities across Playmaker's web assets, as well as driving revenue and cost synergies across its ecosystem of media and affiliate brands. Mr. Bellom has expertise in affiliate marketing and paid media, which are growing segments of Playmaker's diversified business model.