Plant Veda Foods Ltd. announce that its Plant Gurt spoonable yogurt has been approved for sale by Whole Foods Market, one of the world's most discerning retailers, and will be available in certain locations in BC in the second quarter. Whole Foods Market is more than just a grocery store: they seek out the finest natural and organic foods available, and they maintain the strictest of quality standards. Whole Foods has over 500 stores in North America, sales of over $16 billion USD, and is owned by Amazon.com.

The Plant Gurt product line launched in late 2021 and features 3 flavours: plain unsweetened, mango, and blueberry. One tub of Plant Gurt (spoonable yogurt) contains billions of probiotics. Made with simple whole food ingredients, including unsweetened and natural agave sweetened options.

Spoonable yogurts serve as a perfect snack, a base for breakfast bowls, cereals, smoothies, and so much more. Spoonable yogurt tubs account for over 63% of the $115 billion USD global yogurt market. Plant Veda intends to leverage Plant Gurt's initial rollout with B.C. outlets to the hundreds of other Whole Foods locations North America-wide.

Whole Foods Market sells only products that meet its own self-created quality standards for being "natural", which they define as: minimally processed foods that are free of hydrogenated fats as well as artificial flavors, colors, sweeteners, and preservatives as listed on their online "Unacceptable Food Ingredients" list. For food products, there are currently 79 different ingredients deemed as unacceptable.