Highly-Anticipated Commercial Featuring SoBe Lizards & Football Stars to Make Major Online Splash Prior to Big Game
(Photo: http://www.newscom.com/cgi-bin/prnh/20090131/NY65283 )
Created and directed by Super Bowl veteran and brand guru
"We are compulsive innovators, so are very thrilled to debut the Hi-Def 3-D experience to the global YouTube audience," said Massimo d'Amore, CEO of PepsiCo North America Beverages. "The SoBelieve campaign continues to be an extraordinary multimedia, multiplatform event. From iTunes to NBC to the global YouTube platform, the lizards are everywhere."
The online community has been anxiously awaiting the natural convergence of YouTube and 3D in High Definition. By bringing this 3-D HD video to YouTube, PepsiCo and its SoBe Lifewater brand have created the "must see" Super Bowl 2009 online event that savvy, fellow 'collectors of cool' will be clicking and sharing throughout the digital world.
For optimum viewing of the 3-D experience, over 125 million pairs of 3D glasses are being distributed by PepsiCo and are available now via 25,000 SoBe Lifewater retail displays in grocery, drug and other retail venues and are FREE to consumers.
To further experience SoBe Lifewater, visit: www.sobelieve.com
About PepsiCo
PepsiCo (NYSE: PEP) is one of the world's largest food and beverage companies, with 2007 annual revenues of more than
This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the Company's impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. As a member of the DowJones Sustainability World Index (DJSI World) and the Dow Jones Sustainability North America Index (DJSI North America), PepsiCo is a recognized leader in sustainability. For more information, please visit www.pepsico.com.
SOURCE SoBe